From broadcasting to social media to product delivery, your value as a service company depends on continuous customer connection. If you’re in the service business, your product isn’t just what you sell. It’s the connection between you and your customer. A broadcaster needs to reach its audience. A social media platform needs users to connect, post and engage. A logistics company needs applications, drivers, warehouses and customers to continuously exchange information. The same principle applies to financial services, SaaS, messaging and IoT: when that connection breaks, the service disappears.