Indonesia is Southeast Asia’s largest digital economy, and growing fast. Google, Temasek and Bain estimate its digital economy reached approximately US$99 billion in GMV in 2025, up 14% over one year. E-commerce alone accounted for approximately US$71 billion, while online transport and food delivery reached US$10 billion.¹
While your customers may not care why your application stopped working, your business partners absolutely do. When a payment platform, logistics provider, marketplace, communications service, or SaaS application becomes unavailable, partners need to understand what happened, manage the consequences, and ultimately decide whether they can continue to depend on you.
Why Continuity of Service Is at the Core of Your Customer Experience in Emerging Markets, and Your Most Significant Competitive Advantage
Product teams invest enormous effort refining the customer experience. They optimize onboarding, simplify workflows, improve response times, and continuously add new capabilities. Yet all of that work becomes secondary the moment an application stops responding.
