Digital Payments are Now Part of the Infrastructure... In India, online commerce isn’t just growing, it’s growing at an extraordinary scale. India’s Unified Payments Interface (UPI) processed more than 241 billion transactions worth approximately ₹314 trillion in FY2025–26, with transaction volume growing another 30% year over year. UPI now accounts for approximately 84% of India’s digital-payment transactions, with more than 700 banks participating in the system.^1,2 That means connectivity has become increasingly intertwined with everyday commerce.

Why Continuity of Service Is at the Core of Your Customer Experience in Emerging Markets, and Your Most Significant Competitive Advantage

Product teams invest enormous effort refining the customer experience. They optimize onboarding, simplify workflows, improve response times, and continuously add new capabilities. Yet all of that work becomes secondary the moment an application stops responding.