Indonesia is Southeast Asia’s largest digital economy, and growing fast. Google, Temasek and Bain estimate its digital economy reached approximately US$99 billion in GMV in 2025, up 14% over one year. E-commerce alone accounted for approximately US$71 billion, while online transport and food delivery reached US$10 billion.¹

Why Continuity of Service Is at the Core of Your Customer Experience in Emerging Markets, and Your Most Significant Competitive Advantage

Product teams invest enormous effort refining the customer experience. They optimize onboarding, simplify workflows, improve response times, and continuously add new capabilities. Yet all of that work becomes secondary the moment an application stops responding.

There are few phrases in business less satisfying than “I told you so.” Unfortunately, they’re often accompanied by a frantic scramble to recover, and uncomfortable conversations about customers who couldn’t complete a transaction, and, in many cases, simply moved on. Network continuity is one of those subjects where everyone agrees prevention is the better strategy, but usually only after discovering they could have invested in it six months earlier.